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USA – BDM (Tracker Study)
Study Type
Sample Only Tracker Study
Sample Size
100 completes per wave
Geography
USA
Target Group
ITDM's and BDMs
Introduction
Our client wanted to understand the purchasing behavior of Decision Makers in Finance and Tech/IT Industry.
Target Audience was Business Decision Makers and IT Decision Makers in 50+ Employee Size Companies
There was a quota of 50 completes per industry – Finance and IT Industry each with a total sample size of 400 completes in 4 waves.
Challenges
- The challenge was to deliver balanced responses across all both the industries domains with quotas by industries/employee size.
- All completed within 3-4 working days.
Approach
- The approach was to deploy targeted sample as well as to send out batches on regular intervals.
- Additionally, as this was a niche audience, a thorough track on the sample out-go was maintained to avoid over-quotas.
Outcome
Successfully delivered all required completes with required quotas as well as with the correct data trends within the timelines provided.