Approach

• A stringent pre-screener was in place to ensure that only respondents who cleared quality check were allowed to participate.
• Identified samples were deployed as well as recruitment and profiler exercises were conducted across markets covering the targeting parameters.
• As this was a niche audience, a thorough track on the sample out-go was maintained and with close monitoring of the progress large samples were deployed at regular intervals.
• High incentives were provided to improve the response rate and lower the dropout rates
• Regular project updates were shared with clients to ensure appropriate actions and sampling structure.