Our Case Studies
Proven Success Stories
Discover how we help global clients overcome complex research challenges with tailored, data-driven solutions.
Canada - I-TAP
Study Type
ICT Project Delivery
Sample Size
75 Completes per wave (95 in last wave)
Geography
Canada
Target Group
ITDMs, IT professionals
Introduction
Our client was keen to understand the usage of information and communication technology (ICT) products/ services/applications at small organizations based in Canada.
The target group was ITDMs/BDMs and IT professionals among various employee size companies with quotas on 1-9, 10-19, 20-49, 50-99 employees
The required sample size was 75 per wave and 95 in the last wave.
Approach
- A pre-screener was in place to ensure that only respondents who cleared quality check were allowed to participate.
- Identified samples were deployed as well as recruitment and profiler exercises were conducted to cover the targeting parameters.
- High incentives were provided to improve the response rate and lower the dropout rates
- Regular project updates were shared with clients to ensure appropriate actions and sampling structure.
Outcome
Successfully delivered all required completes with high honesty levels.