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Canada - I-TAP
Study Type
ICT Project Delivery
Sample Size
75 Completes per wave (95 in last wave)
Geography
Canada
Target Group
ITDMs, IT professionals
Introduction
Successful deployment of quantitative surveys targeting IT decision-makers and professionals for a Canadian client.\nThe study spanned multiple waves with targets varying by employee size.
Approach
- Pre-screener setup to identify exact target audience within the database.
- Targeted sample deployment considering industry distribution (Agriculture, Mining, Utilities, etc.).
- Optimized incentive strategy to maintain high engagement across waves.
- Proactive communication with the client on soft-launch stats and incidence rates.
Outcome
Achieved requested sample sizes across all groups, with a peak of 95 completes in the final wave, ensuring robust data collection for the client.
