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MSFT Tracker
Study Type
Tracker Study
Sample Size
680 Completes
Geography
Global / Multi-Market
Target Group
ITDMs, IT Implementers, BDMs
Introduction
A complex, multi-market tracker study measuring brand perception and usage for Microsoft.
Challenges
- Hard-to-reach audiences across different geographies
- Strict quotas for various IT roles (Decision Makers, Implementers)
- Tight timeline for continuous tracking
Approach
- Utilized highly profiled proprietary B2B panels
- Implemented rigorous quality control and fraud prevention
- Deployed dynamic routing to manage complex quotas efficiently
Outcome
Successfully delivered 680 high-quality completes across multiple markets, providing the client with actionable, reliable tracking data.