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USA – BDM (Tracker Study)
Study Type
Sample Only Tracker Study
Sample Size
100 completes per wave
Geography
USA
Target Group
ITDM’s and BDMs
Introduction
A monthly tracker study targeting Business Decision Makers in the USA.
Challenges
- Ensuring low attrition rates
Approach
- The approach was to deploy targeted sample as well as to send out batches on regular intervals.
- Additionally, as this was a niche audience, a thorough track on the sample out-go was maintained to avoid over-quotas.
Outcome
Successfully delivered all required completes with required quotas as well as with the correct data trends within the timelines provided.