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MPS & BPS Study
Study Type
Sample Only B2B Study
Sample Size
500
Geography
USA
Target Group
ITDM's
Introduction
Survey was about Print Management includes related functions such as copy/scan/fax, and includes the conversion between paper and electronic documents.
Target Group was ITDM's and BDMs having good knowledge of organization's print/copy/scan/fax infrastructure, including technology, processes, policies and third party vendor relationships.Targeting IT, Operations, Procurement and line of business professionals who are familiar with their organization's print and document infrastructure.
There were quotas on Company Size (1-99),(100-499),(500-999),(1000+) and industry verticals Healthcare, Financial, Manufacturing, Education, Govt and others.
Each Company size had a quotas of 125 completes each and industry verticals quotas were as follows – Healthcare(100), Financial Services(100), Manufacturing(100), Education(70), Govt. (70) and Others(70)
Challenges
- The challenge included delivering exact industry quotas and within required company sizes and matching the company size quotas as well.
- No per-identified respondents who are using Multi-Function Printers and BPS in their organizations.
Approach
- We planned our sample –out go properly as per the local time to make sure we could get optimum response from the niche audience group.
- Additionally, we maintained effective incentive structure for this B2B audience group to avoid any drop outs.
- We used pre-screeners to identify respondents based on type of printers they are using in their organizations.
Outcome
Project was successfully delivered and client was satisfied with the data quality.