We at PRS blend qualitative and quantitative research methods to capture brand awareness, advertising awareness, brand recognition, media usage, and the impact of design and graphic elements used in various media campaigns.
It is highly important for a particular business, as the advertising campaigns are pretty expensive. For, e.g. Television and Radio commercials can cost you more, especially when it fails to make an impression on the audience. At PRS, Advertising research help businesses advertise more effectively with the right insight.
At PRS, the Research is done on optimal scales, to measure the effectiveness, saturation, or variations of a specific type of advertising. Our sole commitment is to provide realistic and strong insights which eventually help advertisers understand how best to utilize advertising techniques, and may also help identify patterns of advertising trends which in turn help them to build stronger brands.