Cross-product penetration tests and Market sizing are important tools to decide upon form and size of investments. Before making any sizable business investments we need to understand:
How wide spread (potential size of a market) is the market
Significant market trends
Potential target consumers
Major competitors in a market
Alternative products/services available in the market
And the funds available in the market
We size the market by providing relevant consumer insight, market analysis and industry experience to you, whether you are entering into a new market, launching new brand or growing within the existing markets.