B2C Panel


We hold and maintain a panel of 1.2 million+ respondents in 29 countries across the globe. Panelists are extensively profiled on hundreds of profiling points allowing clients to tap right respondents quickly with greater research insights. Thus, consumer panels offer a vast variety of research application especially with our specifically profiled specialty panels. General consumers are profiled on various Demographic, Geographic, Techno-graphic and Psyco-graphic profiler points.

  • Double Opt-in recruitment
  • Verification via Directories, Subscribed lists & Tech-tools
  • Mobile Verified Panels (US, Canada & India)
  • Geo-IP, Digital Fingerprinting to eradicate Pro-Takers
  • 8 Specialty Panels
  • Deep profiling on Demographics, Psychographics & Techno-graphics

Speciality Consumer(B2C) Panels

Home & Family Panels

Includes detailed information on various family related attributes (as below) :

  • Number of people
  • Marital status
  • Monthly/ Annual income
  • Employment status
  • Number of children
  • Pets and pet food
  • Mums/ Mums-to-be
  • Location
  • Type Size
  • Ownership status Intention to relocate
Personal Care Panels

Includes range of information about usage of personal care products (as below), to help specific research needs.

Products Used
  • Brands Awareness/Usage
  • Frequency of use
  • Frequency of online purchases
  • Mode of purchase
  • Amount spent
  • Brands Awareness/Usage
  • Frequency of use
  • Frequency of online purchases
  • Mode of purchase
  • Amount spent
  • Skin type
  • Cosmetics
  • Anti-aging products
  • Beauty treatments
  • Skin type
  • Products
  • Sun care
  • Beauty treatments
Leisure & Hobbies Panels
Holds information on various leisure and hobbies of the respondents (as below) : Interests
  • Music genre
  • Book genre
  • Games
  • Gardening/DIY
  • Musical instruments played
  • Music events attended
  • Preferred cuisine
  • Online gambling
  • Offline gambling
  • Luxury brands
  • Art
Internet usage Panels
Contains information on internet usage/habit related attributes as :
  • Time spent online per week
  • Purpose
  • Location
  • Type of Connectivity
  • Service provider and frequency of use Online purchases or intention to purchase.
Automotive panels

Holds deep information on Automobile related activities of panelists:

Vehicles owned
  • Make, Model, Year Accessories/Features
  • Purchase/Finance/Lease
  • Year of purchase
  • New/Used
  • Primary Driver/Owner
  • Maintenance Responsibility
  • Annual Mileage
  • Fuel Type
  • Personal/company cars
Future purchase intent
  • Make, Model
  • Accessories/Features Budget
  • Purchase/Finance/Lease
  • New/Used
  • Primary Driver/Owner
  • Motorcycle/RV ownership
  • Annual mileage
  • Future Purchase
Gaming Panels

Includes attributes about video game playing attributes of the respondents

Games System
  • Make/Model currently used
  • Intent to purchase
  • Game system used by other household members
Video Games
  • Game genre
  • Time spent playing per game
  • Total time spent playing per week
  • Offline and online spend
Household Technology Panels

Includes information on various Technology/Electronic Products used by respondents as :

Type of products owned
  • Computer
  • Laptop
  • Tablet
  • Computer accessories
  • Photocopier
  • Projector
  • DVD Player
  • Television
  • Smartphone
  • Camera
  • Home network

Quick Stats


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