USA, UK, Canada and France
ITDM's/ITI's and BDM's
- A stringent pre-screener was in place to ensure that only respondents who cleared quality check were allowed to participate.
- Identified samples were deployed as well as recruitment and profiler exercises were conducted across markets covering the targeting parameters.
- As this was a niche audience, a thorough track on the sample out-go was maintained and with close monitoring of the progress large samples were deployed at regular intervals.
- High incentives were provided to improve the response rate and lower the dropout rates
- Regular project updates were shared with clients to ensure appropriate actions and sampling structure.